What Is an Online Dukaan?
Last updated: June 2026
An online dukaan is your kirana shop's own online store — a web page or app where your customers can browse your products, place orders, and get home delivery, while you keep control of your prices, stock, and customer relationships.
In other words, it's your shop on the internet under your own name — not a slot you rent inside someone else's app. Below is what an online dukaan is, how it works, how it differs from a big delivery app, and what it takes to start one.
What does an online dukaan mean?
An online dukaan (online shop) is a digital storefront for a physical shop. Your products, prices and stock are shown on a web page or app, so customers can order from home and have the goods delivered, instead of coming to the counter. The word simply joins "online" with dukaan, the Hindi word for shop. For a kirana store it means the same trusted local shop — the same owner, the same area, the same products — now reachable on a phone. With e-Kirana, the online dukaan carries your shop's own name on its own web address, the orders land at your billing counter, and you decide the prices and what is in stock. It is the modern version of your shop, not a replacement for it. To go deeper, see the online store for kirana shops.
How does an online dukaan work?
An online dukaan works in three simple steps — the customer browses, the customer orders, and you deliver. The customer opens your store, sees your live products and prices, fills a basket and places an order; the order arrives at your counter; you pack it and send it out for home delivery. Everything runs from the same e-Kirana desktop app you already bill from.
- 1Browse.
Customers open your branded store in the e-Kirana customer app or as an offline-friendly web app (PWA), find your shop by area and pincode, and see the products, prices and stock you keep in e-Kirana — synced live from your counter.
- 2Order.
The customer fills a basket and places the order. UPI payments are verified automatically, so you know an order is paid before you pack it. The order shows up on your e-Kirana billing screen.
- 3Deliver.
You pack the order and hand it to your delivery person using the kirana home delivery app. Batch nearby orders, follow an optimised route, and let the customer watch live GPS tracking until it reaches their door. If your internet drops, orders are captured offline and synced when you are back online.
How is an online dukaan different from a delivery app?
An online dukaan is your own store; a delivery or aggregator app is someone else's marketplace that you list inside. On your own dukaan the brand, the customer and the margin stay with you. On a big app you are one seller among many, the platform keeps the customer, and it takes a cut of every order. The table below shows the difference at a glance.
| What matters | Your online dukaan (e-Kirana) | A listing on a big delivery app |
|---|---|---|
| Whose name is on it | Your shop's name and store | Their app; you are one of many sellers |
| Who owns the customer | You — repeat buyers return to your store | The platform keeps the customer |
| Who sets prices & stock | You, live from your counter | Often limited by platform rules |
| Per-order commission | None taken by e-Kirana on your sales | A cut of every order |
| Delivery | From your shop, your area, your way | Their fleet, their coverage and rules |
| Works when internet drops | Yes — offline order capture + cloud sync | Needs their app and network |
What do you need to start an online dukaan?
To start an online dukaan you need three things: the software, your product list, and a way to deliver. With e-Kirana that means the Windows desktop app, your catalogue (bulk-imported once by barcode), and your own delivery person or staff for the last mile. Turn on the store inside the app, pick a name, and your shop gets a branded storefront on its own subdomain — ready to share. You do not need a separate website, a developer, or technical skills.
- •A Windows computer running the e-Kirana desktop software.
- •Your product list — add items by hand or bulk-import by barcode; prices and stock sync to the store automatically.
- •A way to deliver — your own delivery boy or staff, using the delivery-partner app with batching and live GPS tracking.
- •A paid e-Kirana plan — Standard or Business; no free trial, no freemium.
The bigger picture — billing, online store and delivery together — is covered in our guide to taking your kirana shop online.
How much does an online dukaan cost?
An online dukaan with e-Kirana is paid software, billed once a year. Plans are ₹2,999/year (Standard) and ₹4,999/year (Business), both plus 18% GST. There is no free trial and no free version. You pay for a tool that runs your shop, instead of paying with your customer data or a commission on every order. The Business tier adds GST invoicing with HSN codes. See full details on the pricing page.
Key facts
- •An online dukaan is your shop's own online store on its own web address — not a listing inside a marketplace.
- •Customers browse, order and get home delivery; orders land at your e-Kirana billing counter.
- •You keep control of prices, stock and customers; e-Kirana takes no commission on your sales.
- •Pricing: ₹2,999/year (Standard) or ₹4,999/year (Business), both plus 18% GST, billed annually — no free trial.
- •Includes automatic UPI payment verification, an offline-friendly customer app, and home delivery with live GPS tracking — in 22 Indian languages.
- •Catalogue capacity: up to 2,500 SKUs (Standard) and 5,000 SKUs (Business), bulk-imported by barcode.
Frequently asked questions
What is an online dukaan in simple words?
An online dukaan is your shop's own online store — a web page or app where your regular customers can see your products, check prices and place an order for home delivery, instead of walking to the counter. It carries your shop's name, not a marketplace's, and orders come straight to you.
Is an online dukaan the same as selling on a delivery app?
No. On a big delivery or aggregator app you are one of many sellers, the app owns the customer, and it takes a cut of every order. An online dukaan is yours: your brand, your customers, your prices, and no per-order commission taken by e-Kirana.
What do I need to start an online dukaan?
You need the e-Kirana desktop software on a Windows computer, your product list (you can bulk-import it by barcode), and a way to deliver — your own delivery person or staff. e-Kirana then gives your shop a branded online store on its own web address, ready to share.
Does an online dukaan cost money?
Yes. e-Kirana is paid software: ₹2,999/year (Standard) or ₹4,999/year (Business), both plus 18% GST, billed once a year. There is no free trial and no free version. You pay for the tool instead of paying with your customer data or a commission on every sale.
How do customers find my online dukaan?
You share your store link on posters and on your shop board. Nearby customers open it in the e-Kirana customer app or as an offline-friendly web app, find shops by area and pincode, fill their basket and order.
Start your own online dukaan
Your shop's own branded store, live stock from your counter, orders at the till and delivery from your shop. See the plans and get started.
See plans